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Beiersdorf Expands in Turkey

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By: TOM BRANNA

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Effective January 1, 2013 Beiersdorf AG, Hamburg will acquire the remaining 50% equity in the EBC Eczacıbaşı-Beiersdorf Kozmetik Ürünler Sanayi ve Ticaret A.Ş., Istanbul, Turkey. To date, Eczacıbaşı Holding A.Ş. and Beiersdorf AG have each held a 50% stake in this company. The company was founded in 1993. Beiersdorf and Eczacıbaşı will continue their collaboration in defined areas of business in Turkey. “Turkey already is an important market for Beiersdorf and will gain even more importance...

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